BA - Olympic's commercial "The Race"

So once again BA have put together a brilliant commercial - this time round inspired by the forthcoming Olympic Games. 

I love the use of traditional sports commentary to track the luggage.

"and they’re off"/"this is anyone’s race at the moment"/"neck and neck"/"the world champion blowing away the field" and "the favourites the USA" - even BA can't deny that when it comes to the Olympics they often are. 

It may be based around luggage but hearing the commentary instantly gets me excited about London 2012. Certainly an exciting summer for the UK.